Marketing & Website Strategy
Highway 71 billboard goes live. This is the moment to capture new visitors.
A billboard without a digital presence is a missed opportunity. When someone sees "Spirit in the Hills" at 60mph and searches on their phone, every touchpoint must feel like the same church — consistent branding, active social media, and a welcoming website.
Migrate existing approved content — don't create new. The congregation has already developed and approved messaging for the current site. Phases 1-2 focus on reorganizing and refreshing the design, not rewriting content. This avoids delays waiting for approvals and keeps the project on track. Content updates can happen in a later phase with proper congregational review.
Migrate essentials, new design
Migrate remaining pages
Expand reach beyond local
Current WordPress site is working. Search drives most traffic, and the Live page is the #2 destination.
Strong YouTube following with viral potential. Facebook drives engagement, Instagram reaches different demographics.
Instagram skews 62% female, ages 35-64, hyper-local to Lake Travis area. YouTube appears 99% male, but this is a measurement artifact — Smart TVs are typically logged into one account while both spouses (or wife alone) watch. Facebook has the broadest reach with 23,733 views and drives real engagement. Each platform serves a different purpose.
Billboard → Search → Website must feel like one continuous experience. The road sign's green hills logo is the visual anchor that ties everything together.
Website hosting
Social scheduling
DNS & security
Livestream & video
Volunteers can manage it. Squarespace is simple enough for non-technical staff. Postiz lets them schedule posts to all platforms from one dashboard. Cloudflare runs silently in the background — set it and forget it. No WordPress plugins to update, no cookie consent popups to configure.