Traffic, Search Performance, and User Behavior
"Live" is the #2 most visited page — livestream access is critical for this congregation. YouTube (487 clicks) and Vanco donations (134 clicks) are the primary user actions. Google Maps (30 clicks) shows people are getting directions — location info must be prominent.
Spicewood Community Resources pages are being found — Utility assistance (59 views), Healthcare (52), Food (52), Housing (46), Unemployment (47). People in need are finding these resources. This outreach content should remain prominent on the new site.
| Page | Clicks | Position |
|---|---|---|
| Homepage | 278 | 19.1 |
| /people/ | 67 | 2.8 |
| /reformation/ | 39 | 24.9 |
| /welcome/about-us/ | 39 | 12.9 |
| Holden Evening Prayer PDF | 29 | 18.6 |
| /live/ | 25 | 3.1 |
| /resources/calendar/ | 20 | 2.7 |
| Old URL | Priority |
|---|---|
| /live/ | Must |
| /resources/calendar/ | Must |
| /people/ | Should |
| /welcome/about-us/ | Should |
| /reformation/ (seasonal) | Drop |
| Holden Evening Prayer PDF | Drop |
Mobile users find us on page 1 (position 9.2), while desktop users see us on page 3-4 (position 31.1). This is typical — Google favors mobile-friendly results. The new Squarespace site will maintain (and likely improve) this mobile ranking. Most people searching for a church are on their phones.
Note: WordPress uploads dropped sharply in 2023 (only 24 files vs 563 in 2022). Content creation didn't stop — it moved to social media.
All 2,448 images have been analyzed using AI vision. Each image has been rated (1-5), tagged, and given a recommendation (FEATURE, KEEP, or ARCHIVE). View the Image Gallery to review and filter images by source, rating, or tags.